The hit band Grizzly Bear's hit song "Two Weeks" features a piano jingle that was 'perfectly crafted' to be utilized in a powerful marketing campaign. Volkswagen purchased the rights to this hit song, trying to inspire mainstream middle america to buy Jettas instead of Toyotas and Hondas.
Tracy Morgan also makes this video 'more bloggable.' He seems to be giving a ride to popular blind piano man Stevie Wonder.
Is the Jetta now known as 'The Grizzly Bear Mobile'?
Did Grizzly Bear'sell out' or are u happy that their music was taken 2 the extreme masses?
Were u able to 'fully appreciate' their song in this commercial?
Wonder if their ad 'came out better' than NFL's use of Arcade Fire's "Where the Wild Things Are" Theme Song.
Did u ever play 'punch buggy' with ur sibling?
Will Grizzly Bear outsell Vampire Weekend in 2k11?
Is this the 'best use of indie music in a mainstream commercial' in the history of commercials?
Does commercial licensing make a band 'more bank' than 'releasing full albums'?
R u enjoying the corporate indie arms race of the 2k10 decade?